The Greatest Movie Ever Sold is a 2011 documentary film about product placement, marketing and advertising in movies, directed by Morgan Spurlock. One of the sponsors of the documentary is Carrera sunglasses. Morgan Spurlock wears a pair of Carrera Gordon 2 sunglasses during the events of April 27, 2011, the day that the city of Altoona, Pennsylvania (home of Sheetz, one of the movie's major sponsors) officially changed its name to "POM Wonderful Presents: The Greatest Movie Ever Sold, Pennsylvania" to help Spurlock promote the film. Spurlock also wears Carrera Exchange 3 sunglasses in promotional images for the film.