U.S. luxury brand Coach is increasing its investment in the Chinese market. coach purses outlet Yesterday, the phenomenon of the proliferation of counterfeit goods of the mainland market, Coach announced that counterfeiting will join forces with Taobao. Coach said that the phenomenon of global fraud has always adopted a coach purses for sale "zero tolerance" approach. Victor Luis, President of Coach International, the retail business, said: "In the past decade, we have in the Chinese market to gain a firm foothold, but as the Chinese e-commerce is booming counterfeit goods on coach handbags outlet the market also appears, is hurting the Coach brand, consumers and trade interests of the parties. "the company has Taobao signed a memorandum of cooperation in order to prevent the Coach of counterfeit goods sold on Taobao. According to the memorandum of cooperation, both sides agreed to implement a cheap coach purses strict measure to monitor and remove the shelves of counterfeit goods in order to prevent recurrence of fake. Last year, Coach through legal means to crack down, the successful prosecution of more than 20, the amount of compensation to tens of million yuan Times have changed, from the Coach, got up early to catch a late set. Appointed CEO in 1995, coach factory store Frankfurt (Lew Frankfort), he realized that "to the time for a change." 2000, Coach of the average selling price of $ 200, less than half of the European boutique, but the quality is still strong and durable. View of this situation, the internalcheap coach discussion fingertips luxury positioning, coach outlet stores wish to provide to the consumers who do not want to spend to buy expensive European boutique boutique but desire to have another alternative. To higher prices, lower sales, the consumer base is too narrow "is the most objectionable of the European luxury goods business coach factory outlet management in Frankfurt. "In the U.S., we lock in the top 20% of households, and other European brands may only be locked to 3 percent of households." He explained so the choice made by the Coach. Clear brand positioning, Coach needs to coach outlet online make the brand to younger, fashion, even at the cost of challenging the rules of the industry to reverse the impression about its old-fashioned stiff. To achieve this goal, the first is to change the product. 1996, Frankfurt to convince the then 33-year-old designer Reid Krakow to join Coach, coach factory online in order to carry out a series of product changes. Of Reid for leather monochrome Department of Coach bags, coach factory online store began changing in the past, and now, fully leather Coach bags only 35% of the remaining 60% teenagers are mixing different textile fabrics, leather, canvas and other materials handbag. Compared to the heavy sense of complete leather goods, handbags become more lighthearted, more coach for sale fashion. Opinion in the industry, COACH purpose than that. Sun Yafei, luxury, CEO of Fifth Avenue, coach factory outlet COACH established the Lynx mall official flagship store, meaning in a short period of time to collect the purchase of Chinese online shopping group information: the price sensitivity of consumers of the regional distribution and customer unit, the information all contribute to the future of the brand built online shopping platform.In fact, the COACH international president of retail operations, Victor Louis in the middle of this month, said publicly that official coach factory online electronic mall opened within the next 12-18 months, multi-channel distribution. It is reported that COACH online sales within the United States is quite excellent.However, the industry believes that, COACH set up shop in China will face a major challenge. Yesterday in the the coach online store Lynx mall search for "COACH" keyword purchasing shop in the same section of the package price is almost coach factory outlet online half the original price of the official flagship store of the brand, or

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