Cinema has always been in Persol's DNA. Since the 1960s, Persol models have featured many times in some of the keynote films of Italian cinema. Persol eyewear has been the personal choice of many unforgettable artists of the silver screen and international celebrities. The strong bond with the world of cinema has remained constant over time. In recent years, it takes the form of the shades chosen by James Bond in Casino Royale and Die Another Day. The name Persol is aptly derived from the Italian 'per il sole', meaning 'for the sun'.