Electric is a premium sunglass, snow goggle, and accessories company that has been rocking since 2000. Electric was founded in San Clemente, CA in January 2000 by Kip Arnette, Bruce Beach, and Mike Carter and can be recognized by its 'volt' logo and has deep roots in action sports, music and fashion. Building a brand that they could be proud of and having fun was their original mission. Electric Visual Sunglasses are designed by Kip Arnette. Kip has over 20 years experience, and is responsible for some of the most innovative and progressive sunglasses and snow goggles in the eyewear category. His talent and wealth of design experience has been translated into a hand crafted optical collection.

The brand is worn by surf legends Luke Egan, Matt Hoy, Dave Rastovich, and Ozzie Wright, and by snow legends Peter Line and Axel Pauporte. Snowboard X-Games Gold Medalists Andreas Wiig, Jamie Anderson, and freestyle skier Tanner Rainville lead the snow team. Skateboarder Bam Margera made Electric a household name on MTV and NASCAR star Kyle “Rowdy” Busch has been with Electric since he was “Rookie of the Year” in 2005.

Official website: www.electricvisual.com