The story of Dita Eyewear is really the story of life long friends, Jeff Solorio and John Juniper co-founders of Dita and the driving forces behind Dita's celebrated designs. With their natural affinity for design, they came up with a plan to introduce stylish eyewear inspired by vintage frames from the 50's through the 80's. Utilizing modern materials and shapes, Dita's designs distinguish themselves with quality, look and fit. Jeff and John envisioned Dita as an alternative to label branded eyewear.